Wenspok Companies
As Marketing Manager with Wenspok Companies, I played a key role in shaping the company's local marketing strategy, overseeing five Designated Market Areas (DMAs) in-house with a $500K budget and collaborating on 12 DMA Cooperatives managing an additional $400K in marketing initiatives. My work spanned branding, sponsorships, digital presence, and community engagement, strengthening Wenspok’s connection to its markets.
This portfolio highlights my leadership in marketing and design through five key projects:
- Athletic Partnerships – Expanding Wendy’s sports marketing through Minor League Baseball and rodeo sponsorships
- We Love Band™ – Creating a high-impact community sponsorship program supporting high school marching bands
- We Appreciate You™ – Designing employee recruitment campaigns focused on workplace appreciation and culture
- Web Design – Leading Wenspok’s digital transformation, from a temporary Webflow site to a fully responsive company website
- Logos – Redesigning Wenspok Companies’ and Spokane Management Company’s branding to reflect growth, investment, and legacy-building
These projects showcase my strategic marketing expertise, creative direction, and ability to drive impactful initiatives across multiple industries.
Athletic Partnerships
Wenspok Companies’ Athletic Partnerships build on a legacy of rodeo sponsorships while expanding into MiLB team partnerships. As Marketing Manager, I led sponsorships for the Spokane Indians and Eugene Emeralds, launching in-game activations, fan giveaways, and community programs that amplify Wendy’s local presence through sports and community engagement.
We Love Band
We Love Band™ is a Wendy’s-sponsored program supporting high school marching bands with funding, swag, and community engagement. Through event sponsorships, live performances, and fundraising nights, the program helps students with travel, meals, and equipment while fostering school spirit. Since 2023, it has grown to support seven high schools and seven major competitions across Idaho, Nebraska, Oregon, and Washington.
We Appreciate You
We Appreciate You™ is a hiring campaign inspired by our VP of Operations’ leadership mantra. Featuring top-performing managers, it highlights a culture where leadership puts people first. Through evolving design iterations and strategic in-store signage, the campaign reinforces our commitment to appreciation-driven leadership and team development.
Web Design
Wenspok Companies’ web presence overhaul began with a Webflow landing page to replace an outdated, unmanaged site. As local marketing expanded in-house, the need for a fully responsive website became clear. In May 2024, I led the launch of WenspokCompanies.com 2.0, a modern site featuring event marketing, career opportunities, and refreshed branding, ensuring a seamless digital experience across all devices.
Logos
I led a 2024 brand redesign for Spokane Management Company and Wenspok Companies, creating a unified, symbolic identity that reflects growth, investment, and legacy-building.