Logos
In 2024, I led a brand redesign to establish a unified and meaningful identity for Wenspok Companies and its parent entity, Spokane Management Company (SMC). This initiative was driven by the formalization of SMC as the G&A company, reflecting the company’s commitment to legacy, growth, and foundational values.
The Spokane Management Company logo symbolizes the American Dream, incorporating red, white, and blue colors along with 13 red and white stripes, representing progress, stability, and upward mobility. The stacked design reflects career growth, property investment, and strong foundations, reinforcing the company’s identity as a business that builds opportunities.
In 2024, Wenspok Companies was registered as a trade name under Spokane Management Company. To maintain branding consistency, the Wenspok Companies logo retains the same stacked mark from SMC, ensuring a cohesive brand identity across all company divisions.
Spokane Management Company Logo
The Spokane Management Company (SMC) logo was designed to embody the American Dream, reflecting the company’s journey from a small franchisee to a growing enterprise while maintaining small business values.
Key design elements include:
- Red, white, and blue color scheme, symbolizing American values and opportunity
- 13 red and white stripes, representing growth, legacy, and strong foundations
- Stacked layers, illustrating career progression, investment, and business stability
This logo represents SMC’s role as the foundation of Wenspok Companies, emphasizing long-term growth and leadership in business development.
Graphic designed under Wenspok Companies.
Wenspok Companies Logo
With Wenspok Companies officially registered as a trade name under Spokane Management Company, it was essential to maintain brand alignment while differentiating its role within the organization.
The Wenspok Companies logo builds upon SMC’s design, keeping the stacked mark to reinforce:
- A shared brand identity with its parent company
- A commitment to business growth, career development, and local investment
- A sleek, modern look that reflects the company’s evolving presence
By retaining the visual connection to SMC, this logo ensures that Wenspok Companies remains instantly recognizable while supporting a cohesive corporate identity.
Graphic designed under Wenspok Companies.