Athletic Partnerships

In 2023, I expanded Wenspok Companies' sports marketing initiatives by adding the Spokane Indians Baseball Club to our Spokane DMA marketing calendar. This three-year sponsorship features Wendy’s as the exclusive home run sponsor, delivering high-energy in-game activations that reward fans.

Home Run Sponsorship Details:

• 1 home run: Two ballpark sections win a free small Frosty
• 2 or more home runs: The entire ballpark receives a free small Frosty

In addition to game-day engagement, Wendy’s is the presenting sponsor of the "Take Me Out to the Ballgame" program, which donates $10,000 worth of tickets annually to non-profit organizations, ensuring more families in the community can experience live baseball.

Seeking additional MiLB sponsorship opportunities, I initiated a partnership with the Eugene Emeralds Baseball Club, resulting in a multi-faceted sponsorship that enhances Wendy’s presence in the Eugene community.

Key Sponsorship Elements (2024–2025):

• Junior Ems Club – Wendy’s as the presenting sponsor of a youth program providing free Sunday game admission
• Radio Package – Two 30-second spots and one 15-second live read during all 132 games
• Boomer Bobblehead Giveaway – Wendy’s as the exclusive sponsor of the 2024 Boomer Bobblehead

This sponsorship also includes Wendy’s supporting additional community-focused events, such as:

• Ems Campus Street Team – Engaging with students at local universities
• High School Band Showcase – Celebrating local music programs
• Little League Takeover – Connecting Wendy’s with youth baseball leagues

These partnerships strengthen Wendy’s local ties, offering exciting fan engagement experiences while reinforcing our commitment to community involvement.

Wenspok Companies has a rich history of sponsoring rodeos across the Columbia Basin, reinforcing Wendy’s strong connection to the region’s Western heritage. As Marketing Manager, I oversee these sponsorships, working closely with the Director of Area Operations to determine which Wendy’s product will be featured in ticket-back promotions.

Key Rodeo Sponsorships:

• Pendleton Round-Up – Pendleton, OR
• Ellensburg Rodeo – Ellensburg, WA
• Moses Lake Roundup – Moses Lake, WA

These events draw thousands of attendees annually, offering a unique opportunity to engage with local communities through brand activations and exclusive promotions.