We Appreciate You
We Appreciate You™ is a hiring campaign inspired by our VP of Operations’ leadership mantra, "We Appreciate You." Designed to reflect our company’s culture, this campaign highlights a management team that prioritizes their people. Featuring top-performing local managers—recognized for excellence in restaurant metrics and people development—the campaign showcases the leadership that defines our organization. Through strategic in-store signage and evolving design iterations, We Appreciate You™ reinforces our commitment to building a workplace where appreciation is at the core of success.
Hiring Campaign 3.0
Building on the momentum of previous iterations, the We Appreciate You™ Hiring Campaign 3.0 launched in Q4 2023, further refining our recruitment strategy and visual approach. This version put a spotlight on our top-performing General Managers, featuring Wendy’s Top 200 GM Award recipients to showcase leadership excellence within our organization.
Key updates in We Appreciate You™ 3.0:
- Leadership Recognition – Highlighting exceptional General Managers as role models for potential hires.
- Optimized Call-to-Action – With proven success from QR code and text-to-apply features, this design eliminated quote content to enlarge the QR code and application details, enhancing accessibility.
- Expanded Signage Strategy – Deployment included exterior mega clings, entryway clings, recruiting station posters, and table tents, maximizing visibility across high-traffic areas.
This refined campaign reinforced our commitment to appreciation-driven leadership, making it clear that joining our team means being valued and supported at every level.
Graphics designed under Wenspok Companies.
Hiring Campaign 2.0
As part of our ongoing efforts to attract top talent and reinforce our company culture, we launched the second iteration of our We Appreciate You™ hiring campaign in Q2 2023. This refreshed campaign introduced a refined visual identity with a cleaner layout, ensuring a bold yet approachable design that enhances readability and engagement.
Key enhancements in We Appreciate You™ 2.0 include:
- A Focus on Leadership – Featuring a curated collection of our outstanding multi-unit managers, each poster spotlights a leader who embodies our culture of appreciation.
- Personalized Messaging – Each featured manager shares a personal quote on what appreciation means in their leadership style, fostering authenticity and connection.
- Simplified, Impactful Design – Compared to the original version, this iteration embraces a more streamlined aesthetic, allowing the messaging and photography to take center stage.
This campaign was strategically deployed as in-store signage, including window clings, posters, and table tents, reinforcing our commitment to a workplace that values and supports its people.
Graphics designed under Wenspok Companies.